~ Services

Content & Social Media

Marketing Management

Marketing Strategy

Influencer Marketing

Brand Development

Content flows through all channels, from email, to website, to social media, through to influencers. This service is for your brand if you want to grow your social channels and community, bring in high-converting inbound traffic, improve brand loyalty and customer satisfaction and become a well known player in your industry.

How I can help:

Content / social media strategy

Depending on your objectives and budget this strategy can include.

• Defining clear objectives (brand awareness, acquisition, engagement etc.)

• Competitor analysis to identify industry trends and benchmark against industry leaders.

• Defining audience and create audience personas

• Choosing the right platforms that align with your audience

• Content pillars and creation of quality content

• Plans and procedures for audience engagement (do’s and don’t)

• Content calendar with cadence, dates, objectives etc. (blank format)

Content / social media management

• Content calendar with activities in line with content strategy, marketing calendar and business goals

• Manage and oversee content creation and copywriting

• Managing budget / spend

• Scheduling, targeting and reporting

Need someone to manage your day to day marketing hassle? I can help you with all things marketing, from conceptualising, strategising and planning your yearly campaigns, to the execution of your BAU marketing activities and reporting on the results that matter.

How I can help:

Content & Social Media

• Inform, educate, entertain and/or build community and brand presence through paid and organic content.

Marketing Campaigns

• Drive brand awareness, acquisition and retention through creative and sales driven marketing campaigns.

Influencers & Partnerships

• Build brand advocates, an influencer base and partnerships around your brand.

Email marketing

• Drive sales, retention and loyalty through email marketing.

This tailor-made strategy helps you identify your opportunities within the digital marketing space of your branch. I help you with the development of a marketing strategy, a tactical plan and overriding objectives. I focus on 3 main questions, where is your brand now, where does it want to be and what do we need to do to get there?

How I can help:

Marketing strategy

Depending on your objectives and budget this strategy can include.

• Review of brand’s current position and competitor landscape

• Define marketing goals & objectives in line with overall business goals

• SWOT analysis

• Brand framework with mission, vision and value proposition

• Brand personality and brand messaging

• Develop audience persona’s

• Customer journey mapping

• Map out digital marketing plan activities and tactics

• Recommendation on digital channels and resource allocation

Looking to grow your business through influencers and brand advocates? I can help develop a strategy, come up with a tactical plan and assist you with the implementation.

How I can help:

Influencer strategy

Depending on your objectives and budget this strategy can include.

• Analysis of current situation

• Define goals & objectives

• Influencer tiered approach & recommendations

• Roll out and implementation plan

• Recommendation platforms, cost and resources

• Reporting

Are you looking to strengthen or reposition your brand or are you launching a new brand into the market? I help your business to redefine and/or develop a brand framework.

How I can help:

Brand FRamework

Depending on your objectives and budget this framework can include.

• Mission & Vision

• Value proposition

• Brand pillars

• Brand personality

• Tone of voice

• Look and feel

~ Pricing

Please contact me to discuss your needs, objectives and potentially your budget. I will take all of this into account and create a quote consisting of a scope of work along with a pricing structure.